Every business wants to stand out and make their brand memorable. Storytelling is an effective way to achieve this. The StoryBrand framework, created by Donald Miller, helps businesses leverage the power of storytelling. By using the principles of storytelling, businesses can create clear, compelling messages to capture their audience's attention and grow their business. Let's explore the framework, its benefits, and how to use it in your business strategy.
Seven Key Elements Of The StoryBrand Process
- The Hero: Your customer is the hero of the story, not your business. The goal is to position your customer as the protagonist who faces a problem or challenge.
- The Problem: Clearly identify the problem your customer is facing. The problem has, in big or small ways, disrupted their peaceful life.
- The Guide: Position your business as the guide that will help the hero (customer) overcome their problem. Your business should provide the knowledge, tools, and support needed for the hero to succeed.
- The Plan: Create a step-by-step plan that outlines how your business will help the customer solve their problem. This plan should be simple, actionable, and easy to understand.
- The Call to Action: Encourage your audience to take action, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. Be clear and direct in your call to action.
- The Failure: Address any potential obstacles or objections your audience may have. Show them how your business can help them overcome these potential failures.
- The Success: Paint a picture of what success looks like for your customer once they've overcome their problem with your help. Highlight the positive outcomes they can expect to experience.
Implementing the StoryBrand framework in your business strategy can lead to clearer messaging, enhanced customer engagement, and increased sales.
By crafting a compelling story that positions your customer as the hero and your business as the guide, you can create a deep emotional connection with your audience and motivate them to take action.
The Power of Clarity
People buy things because they read words that make them want to buy things. The StoryBrand framework makes talking about your brand simple and effective.
A clear message that resonates with your audience can differentiate your brand, captivate your audience, and ultimately grow your business.
Packages & Pricing
Customers are exposed to 10,000 messages every single day. These products and services will give you the right words to cut through the noise, attract your ideal audience, and stand out from your competition.
- 7-part Messaging Framework
- A Clear Brand Messaging Playbook
Messaging Foundation Plus
- Everything in Messaging Foundation package
- Home Page Wireframe Layout
- Lead Generating Asset
(Outline + Content Only)
+ Sales Funnel
- Everything in Messaging Foundation Plus package
- Interior Web Page Copy
(up to 4 pages)
- Email Sales Sequence (5 emails)
StoryBrand VIP Marketing Livestream
During this VIP workshop, you'll learn how to explain what your business does without making people's eyes glaze over.
- 2-Day Group Messaging and Marketing Workshop
- Day 3 Sessions:
- Double Your Revenue Challenge
- Sales Pitches Made Simple
- Mission Statement & Guiding Principles
- 60-Minute, 1:1 Coaching Call