How Much Does A Marketing Program Cost?
You're not alone in asking this question. As a general rule, businesses should allocate between 10% and 20% of their revenue to marketing.
Deloitte recently did a survey showing the percentage of revenue industries should spend on marketing.
Here’s the data so you can compare your investment to industry benchmarks. (Source)
Note: It's important to remember that these percentages are just industry benchmarks. Always refer back to individual company resources and goals to determine marketing budget allocations.
Insurance, and Real Estate
|Consumer Services||Healthcare||Manufacturing||Service Consulting||Technology|
(% of Company Revenue)
Digital Marketing Services
- Content Creation and Marketing
- Lead Generating Assets
- Email Marketing
- Nurturing sequences
- Automation/workflow emails
- Search Engine Optimization
- Keyword Research
- On-Page Optimization
- Content Optimization
- Social Media Marketing
- Building/Creating profiles
- Content creation and publishing
- Web Analytics and Reporting
- Video Content Creation (Long and Short Form)
- PPC/Google Advertising
- Social Media Marketing & Advertising
- Digital PR: Reviews, Testimonials, and Backlinks
Packages & Pricing
The packages and pricing below are guidelines. They're structured in a tiered approach to provide flexibility and value according to your specific needs and budget. Ultimately, your investment will depend largely on the size of your business, the scope of services, and specific objectives.
**Does not include investments for Outsourced Services.**
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