Branding and Logo Design

What's The Difference Between A Logo, An Identity, And A Brand?

Hint: One Is Seen. Another Is Perceived. The Last Is Experienced.

A Logo is a symbol, design or graphic that represents a company, organization, product, or brand. It is often used as a visual identifier to help people easily recognize and remember the entity it represents.
Brand Identity, sometimes known as a 'corporate identity' or 'identity system', encompasses all the visual and sensory elements that contribute to a brand's unique visual identity. This includes the logo, color palette, typography, imagery, and other design elements that create a memorable and recognizable brand image.
Branding is the process of creating a unique identity for a company or product that distinguishes it from its competitors. It involves developing a brand strategy that aligns with a company's values and goals, creating a consistent message across all marketing channels, and establishing an emotional connection with customers to build trust and loyalty.
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Logo Design Examples

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Brand Style Guide Examples

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A "Words First" Approach To Branding & Logo Design

My step-by-step branding process saves you time, eliminates false starts, and maximizes your marketing budget.

Branding is often confused with just being about the logo or the CEO's favorite color.

In reality, branding involves every aspect of the client experience, from your website, your business cards or sales collateral, your company's mission statement, to how you communicate with clients.

A words-first branding process begins with strategic thinking and message development.

Because no amount of slick and professional design will help if you don’t start with a solid, well-defined message and brand strategy.

The Branding & Logo Design Process

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Brand Assessment Consultation – $1,000

This is a stand-alone consultation is a 90-minute interview with you (and any stakeholders) to assess and define your brand.

We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, and more.

Deliverable: A PDF document that acts as a guide to both keep you focused and guide your brand’s design and messaging.

Click here to purchase and schedule your Brand Assessment Consultation.

* This cost will be applied to any package if you move forward.

Strategy & Planning

Based on the research, a strategy and plan are developed for the logo and brand identity design. This includes defining the brand's values, personality, and key messaging.

Sketching & Conceptualization
Multiple concepts are sketched and brainstormed, and the best ideas are selected for further development. These concepts are refined and iterated upon until a strong visual direction is chosen.
Design Development
The chosen concept is then translated into a digital format and refined further through design iterations. Colors, typography, and graphic elements are selected and integrated into the design.
Presentation & Feedback
The initial design concepts are presented to the client for feedback and review. The client provides feedback, and revisions are made until a final design is agreed upon.
Finalization & Delivery
The final logo and brand identity design is prepared in various file formats and delivered to the client, along with any brand guidelines or usage instructions.
Implement & Launch
Your new visual brand identity is implemented across all relevant touch points, including websites, social media, print materials, and advertising.

Packages & Pricing

Note: Every branding and logo design package includes a Messaging Foundation project.

Logo Package

You’d like to keep your current brand colors, fonts, and visual style. You need only a more fitting, polished, better-crafted logo to represent your brand.

$7,500

What's included:

  • Brand Assessment Consultation
  • Logo System
  • Color Palette
  • Business Card Design
  • Mini Style Guide

Identity Package

You’re starting from scratch or evolving your company’s existing branding. You want to distill the essence of your company into a look and feel. You need a toolkit of visual elements, and guidelines for how to use them.

$15,000

What's included:

  • Brand Assessment Consultation
  • Logo System
  • Color Palette
  • Typography
  • Business Cards, Letterhead, and Envelopes
  • Visual Elements & Imagery
  • Brand Style Guide

Enterprise Package

Not every business needs every item. After we talk, I can put together a Custom Package proposal that includes the Identity Package and the exact marketing pieces you need.

$16,000–$25,000

What's included:

  • Brand Assessment Consultation
  • Logo System
  • Color Palette
  • Typography
  • Visual Elements & Imagery
  • Brand Style Guide
  • Business Cards, Letterhead, and Envelopes
  • Brochures and Info Sheets
  • Signage & Package
  • Sales Pitch Deck (20 Slides)
  • Social Media Templates
  • Brand Swag (t-shirts, coffee mugs, water bottles, pens, and fun stuff)
  • Note: This package also includes a 2-day Messaging Foundation Workshop

Logo Package

You’d like to keep your current brand colors, fonts, and visual style. You need only a more fitting, polished, better-crafted logo to represent your brand.

$7,500

What's included:

  • Brand Assessment Consultation
  • Logo System
  • Color Palette
  • Business Card Design
  • Mini Style Guide

Identity Package

You’re starting from scratch or evolving your company’s existing branding. You want to distill the essence of your company into a look and feel. You need a toolkit of visual elements, and guidelines for how to use them.

$15,000

What's included:

  • Brand Assessment Consultation
  • Logo System
  • Color Palette
  • Typography
  • Business Cards, Letterhead, and Envelopes
  • Visual Elements & Imagery
  • Brand Style Guide

Enterprise Package

Not every business needs every item. After we talk, I can put together a Custom Package proposal that includes the Identity Package and the exact marketing pieces you need.

$16,000–$25,000

What's included:

  • Brand Assessment Consultation
  • Logo System
  • Color Palette
  • Typography
  • Visual Elements & Imagery
  • Brand Style Guide
  • Business Cards, Letterhead, and Envelopes
  • Brochures and Info Sheets
  • Signage & Package
  • Sales Pitch Deck (20 Slides)
  • Social Media Templates
  • Brand Swag (t-shirts, coffee mugs, water bottles, pens, and fun stuff)
  • Note: This package also includes a 2-day Messaging Foundation Workshop