Resources

• The Hero: Your customer is the hero of the story, not your business. The goal is to position your customer as the protagonist who faces a problem or challenge.
• The Problem: Clearly identify the problem your customer is facing. The problem has, in big or small ways, disrupted their peaceful life.
• The Guide: Position your business as the guide that will help the hero (customer) overcome their problem. Your business should provide the knowledge, tools, and support needed for the hero to succeed.
• The Plan: Create a step-by-step plan that outlines how your business will help the customer solve their problem. This plan should be simple, actionable, and easy to understand.
• The Call to Action: Encourage your audience to take action, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. Be clear and direct in your call to action.
• The Failure: Address any potential obstacles or objections your audience may have. Show them how your business can help them overcome these potential failures.
• The Success: Paint a picture of what success looks like for your customer once they've overcome their problem with your help. Highlight the positive outcomes they can expect to experience.

Implementing the StoryBrand framework in your business strategy can lead to clearer messaging, enhanced customer engagement, and increased sales.

By crafting a compelling story that positions your customer as the hero and your business as the guide, you can create a deep emotional connection with your audience and motivate them to take action.