About The Company
Founded in 1936 by Ross Maghan Sr. and his father, George Maghan, The Ross W. Maghan Agency LLC is a 4th generation family-owned, full-service insurance agency.
Able to accommodate all of your insurance needs from personal auto, homeowner’s, business owner’s, commercial vehicle and fleet insurance, workers compensation, and umbrella policies, the Ross Maghan Agency continues to embrace the same family values and small town concerns for their clients today, just as they did back in 1936.
At the time, it had been fours since the agency’s website had first launched. There had been ZERO leads from the site from the last year and there was no digital marketing program in place. The owner had been purchasing leads from a third-party lead generation source but very few of the leads were actually marketing or sales qualified leads. Much of the information was outdated or innaccurate.
The Solution and the Result
After hiring the BelMarketing Design Studio to redesign their website, update their social media, develop a local SEO strategy, and implement an inbound marketing program complete with blogging and email, The Ross Maghan Agency website is a lead generation machine. Within a week of the initial launch, the agency received 15 news leads via their website.
Twelve months after their redesign, following a Continuous Improvement Program, the agency’s website is reporting 48% higher visits and a 57% drop in bounce rate compared to this time last year. Most recently, the agency received a $40,000 lead from their website.