I’ve been a member of LeTip for about 4 years now and Coastal LeTip – previously known as LeTip of Shrewsbury – was still getting up and running. They kind of had a website but it was very similar to what most other LeTip chapter website’s had been.
When I took over as the website coordinator for the group, I really wanted to take the opportunity to mold the Coastal LeTip website into a hub and destination for information that extended beyond just promoting our group. In conjunction with that , I have been developing our social media platforms and our email marketing. We are extremely active on Instagram, Facebook and Twitter just to name a few.
Each week the website gets updated with the Tip Report, the information about the financial ROI of our chapter. Explicitly stating our numbers on the site allows the value of our group to be displayed immediately. There’s no cost to join Coastal LeTip – there’s only the investment that you’re willing to put in to help your business grow. I also include the Weekly Program that details who is our 10-minute speaker, our show boater, and our greeter.
People do business with people they know, like, and trust. So one way that I sought to accomplish that and differentiate our chapter’s website from the others was to include portraits of our chapter members along with individual profile pages containing contact information, personal and company bio, and the essence of a good tip for each member.
Most referral-based networking groups tend to keep the focus only on how the group can be served, whereas, our focus is on how we can serve others and deliver value to the local community and local businesses. Every month, I create and send out an email blast that includes a themed graphic with our Tip Report, the categories we’re seeking to fill, and a list of as many of the business networking events that are posted on our events calendar.
Photos are taken during the meeting and shared instantly to our social media accounts with a short summary of the featured speaker’s talk and their contact information, in order to increase their exposure and produce additional opportunities outside the meeting to talk about their business and what they do.