You are not a designer and that’s OK. Your business is not design and good designers do not expect you to fully understand all the terms being used and what can and cannot be requested. Your job is to elicit the product or service out of a company that will help you grow your business.
Communication is the key to any good working relationship. So to help you begin cultivating a good relationship with your designer, Pagemodo has created this handy infographic defining some of the most common design terms that you will hear when working with your creative team.
- The Process (Wireframes, Comps, Prototype)
- The Look (Bleed, Grid, White Space, Gradient, Padding, Margin)
- The Letters (Leading, Kerning, Typography, Font)
- The Web (Below the Fold, Responsive, Resolution, Web Colors, Web Safe Fonts)
- The Acronyms (CMYK, RGB, DPI/PPI, UI, UX)
- The Files (JPEG, GIF, PSD, PDF, PNG )